At Blue Ice Media we’re not going to tell you how important video marketing is, because you already know! Let’s talk instead about how to create effective video with a compelling narrative.
Your consumers expect video content and your brand needs it. But an engaging video without a clear message and direction isn’t any help to your business. A video has to reflect your brand values, so quality is important. That means quality of filming, editing, sound, scripting, and captioning.
Quality from start to finish relies on a proper plan and a crystal clear idea of what you want your video to do for you. In fact, pre-planning is the absolute key to successful video creation.
There’s no reason to think you have the time or knowledge to tick all of the boxes when it comes to creating an amazing video for your business. For starters, you’re too busy actually making your business work.
In fact, you can get great results provided you go about it in the right way. To help you do that, here are three tips on shooting quality video with your phone…
Use a tripod
Wobbly shots can put off the viewer so invest in a basic tripod to keep your phone steady and attach it with a special bracket (such as the MeFoto Sidekick pictured below). This will allow you to be flexible with your framing.Sound matters
Sound is 50% of a useful video so make it as clear as you can. Invest in a wired Lavalier microphone (tie clip) like the Boya BY-M1. They cost as little as £15 and can make a huge difference to sound quality.
Don’t waffle or ramble
Whatever you are doing, keep to the point so think about what you want to say first. Scribble it down and organise your thoughts before recording and stick to what’s important to your audience.
Of course, when you need something more lasting and on a bigger scale, that’s when you need to talk to us. It’s what we do and think about everyday. As professional video-makers and journalists we love getting into the detail and making your message deliver what’s essential.
Whether you need video content for your website, your social media channels, events or in-store broadcasting, we can make it happen and let you get on with running your business.
Even a lightweight tripod and an adapter to hold the phone at different angles can make a lot of difference.